Full Job Description
Position: Digital Content Strategist
Location: Metairie, Louisiana
About Us
At Apple Inc., we continuously strive to redefine innovation in technology while delivering unparalleled user experiences. We are a multinational leader committed to creating groundbreaking products that not only enrich lives but also set benchmarks in numerous industries. With a focus on enhancing our digital presence, we are currently seeking a talented and experienced Digital Content Strategist to join our dynamic team in Metairie, Louisiana.
Your Role
As a Digital Content Strategist, you will play a crucial role in shaping our digital narrative. Your innovative strategies will influence content creation for our various platforms, ensuring a cohesive and engaging experience across all touchpoints. You will collaborate with cross-functional teams, including marketing, design, and product development, to craft compelling content that resonates with our audience and drives measurable results.
Key Responsibilities
- Develop and execute comprehensive content strategies that align with Apple’s business objectives and branding initiatives.
- Create engaging, original content that reflects the voice of the brand and appeals to target demographics across all digital channels.
- Analyze data and insights to optimize existing content and guide future content creation, ensuring value-driven engagement.
- Collaborate with SEO specialists to generate high-ranking content that improves organic visibility and drives traffic.
- Utilize analytics tools (e.g., Google Analytics, SEMrush) to track content performance and provide actionable recommendations.
- Work closely with the UX/UI team to enhance user experience through rich content and improved information architecture.
- Manage the content calendar, aligning production schedules with overarching marketing campaigns and events.
- Foster a creative culture through brainstorming sessions and workshops that encourage innovation and explore new content formats.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of proven experience in a content strategy or digital marketing role, preferably within a tech-driven environment.
- Expertise in content management systems (CMS) and social media platforms, with a focus on content creation and curation.
- Strong understanding of SEO principles and best practices, and experience implementing effective SEO strategies.
- Excellent written and verbal communication skills, with the ability to articulate ideas clearly and persuasively.
- Proficiency in analytics software to measure content performance, derive insights, and inform decisions.
- Creative thinker with a passion for storytelling and a keen eye for detail.
- Ability to manage multiple projects and adapt quickly in a fast-paced environment.
Why Join Us?
At Apple, we value the diverse backgrounds and experiences of our team members. We believe that a collaborative work environment fosters creativity and drives innovation. We offer competitive salaries, comprehensive health benefits, generous retirement plans, and opportunities for continuous professional development.
Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness packages covering medical, dental, and vision.
- Generous paid time off, plus holidays.
- Retirement savings plan with company match.
- Access to employee training programs and skill development workshops.
- Opportunities for career advancement within a global organization.
- A dynamic work culture that encourages innovation and creativity.
How to Apply
If you are ready to take the next step in your career and join a company that values your insights and creativity, we would love to hear from you! Please submit your resume and a portfolio that showcases your content strategy experience.
Company Culture
At Apple, we foster an inclusive workplace where creativity and collaboration thrive. Our team members are encouraged to take initiative, share ideas, and contribute to projects that resonate with our brand values. We celebrate diversity and strive to create an environment where everyone feels valued.
Conclusion
The opportunity to make a lasting impact awaits you at Apple Inc. as we continue to push the boundaries of technology and creativity. Join our team in Metairie and help us amplify our digital content strategy. Together, we can create engaging experiences for millions around the world.